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Tim Millett
Published by Tim Millett
08 October 2013

Savvy and forward-thinking businesses realise that in order to be competitive and to surpass their competition, they must invest in their people. For a business to truly achieve success and a higher profit margin, the full potential of employees should not only be realised, but maximised.

Of course, no business owner should feel responsible for financing the courses and facilitating an employee’s professional development in areas that have no relevance or will add no value to the activities of their business. However, if there are areas of interest and opportunities for specialisation that can benefit your business, it can work to your advantage to invest in your employees.

An engaged and productive workforce…

In business, it is imperative that your business is able to not just survive and compete, but thrive. Unless you have a workforce that is engaged and productive, this is simply impossible. And, the engagement and productivity of your workers is never ‘complete’ – it must constantly evolve and develop so that people’s passion, interest and motivation are always garnered.

Retaining and up-skilling staff…

A number of businesses face difficulties in terms of ready cash and are forced to reduce costs wherever possible. Rather than cutting back on the costs of training and professionally developing staff, in this situation it is even more important to focus on the employees that you have to ensure that they remain with the company and have the essential skills to support your business to meet its strategic goals.

In a number of businesses, significant benefit and progress toward the achievement of goals can be facilitated through sales training for staff. When staff have new knowledge and insights and are best positioned to hone their skills, sales receive a healthy boost and productivity increases.

Building a talent pool for the present and the future…

Of course, organisations need to have the right people with the right skills in order to successfully carry out their business activities and achieve their business objectives. To do this, attention needs to be given to the creation of a workforce that meets current needs and is capable of addressing future needs.

The good news is that in most instances, companies do not need to start from the beginning. More commonly, existing resources and human capital can be developed and aligned with the strategy of the company.

Equip managers with training and tools…

If managers are able to provide effective leadership for staff, they too need specialised training, tools and skills that support them to lead and professionally develop those for whom they have managerial responsibility.

Leadership training and customer service training are among the development specialisations in which managers may be up-skilled. Managers themselves benefit from training in how to conduct performance reviews and have career conversations with employees. There is a skill in creating a suitable environment for these conversations to occur and creating opportunities for managers to develop their confidence can reap rewards and the achievement of your business’ goals.

As businesses recognise the value of developing their own internal workforce rather than replacing and recruiting new staff, training has become all the more prominent and important. Training staff so that they are equipped with new knowledge, skills and a greater level of confidence brings great benefits.

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