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SALES TRAINING - TOP SALES PERFORMANCE STARTS WITH GOOD TRAINING

Tim Millett
Published by Tim Millett
08 October 2013

All business relies on the customer buying the products or services you offer. Therefore it stands to reason that by training your staff to sell effectively you will increase your sales and improve your business. By understanding the sales process from the customers’ perspective, you can better serve the customer. To get the best out of your sales team and staff, the best place to start is to invest in sales training.

1) Understanding the Sales Dialogue

Training your staff in the art of selling will help them to recognise important elements of the sales dialogue. Sales dialogue is different to regular forms of communication. While an extroverted person might make great conversation, they may not be able to close a deal. Sales training will teach your staff techniques that will help them:

  • Start a dialogue with a customer
  • Find out their reason for the purchase
  • How to capitalise on that information to ensure the customer makes the purchase.

2) Understanding the Customer

Sales training that takes into account the customer’s buying experience will increase sales and improve customer service. It will create in your staff a better understanding of the link between customer service and sales. When your sales staff are taught how to read customers and interpret the signals they give out, they are better able to respond accordingly and effectively. This will not only improve the chance of a sale., it will also result in excellent customer care and attentiveness. If a customer feels as if they have been looked after, they are more likely to return and talk positively about your business.

3) The link between Customer Service and Sales

Training your sales staff will help them to connect the concepts of customer service and sales. Customer service is about understanding the needs of the customer. Sales is about providing a solution to those needs. By understanding the connection between these concepts your sales staff will improve their communication with customers and increase their sales. They will effectively be creating an ideal environment for your customers. Sales training will help your staff to understand that providing outstanding service will lead to effective selling.

4) Cross Promotion

Training your staff in the sales techniques of cross promotion will help your sales team to focus on up-selling, cross-selling and on-selling within your business as an extension of excellent customer service. There is a reason McDonald’s trained their staff to ask every customer if they want fries with their meal, because it works. Teaching your staff the complex reasons about how and why cross promotion works will demystify the concept. Training and education will provide them with the tools to open up opportunities for more sales. These invaluable techniques will not only improve customer service but will also increase sales.

When you are looking for courses to train your sales team, remember to look for ones that include these important sales training modules. Look for courses that will educate your staff about the relationship between customer service and sales, teaching them a better understanding of the customer experience. Stick to outlines that will encourage your team to discover what makes a customer buy and how cross promotion techniques will help to increase sales.

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