Linking Innovation with Effectiveness

The generation of new ideas is simply about inspiration and, whilst indispensible in growth and development, if these ideas remain as simply that then they have little practical use apart from being the seed of other ideas.

It is when an idea is combined with action that it is transformed into innovation.

So how do we ensure that these ideas develop into an innovation that is effective, and does not simply represent change for the sake of change? As Peter Drucker, the leadership and management guru, is quoted as saying – “An innovation, to be effective, has to be simple and it has to be focused.”

So let’s take a simple, focused approach to innovation by breaking the process down into three bite size pieces or steps:
Click Here To Read More

Training in the Experience Economy

You might have heard of the term ‘the experience economy’ when looking into customer service training. Pine and Gilmore coined the phrase in their book ‘The Experience Economy’ (1999). It is said to be the emerging economy following on from the agrarian, industrial and service economies. It refers to the feeling a customer gets when engaging with your business and is distinct from the offering of service alone.

To participate in the experience economy, businesses must create a memorable event for their client. These events or experiences become a way in which businesses can add value to their existing product or service, thus giving them an edge over their competitor.
Click Here To Read More

Attitude and Its 7 Reasons for Being

When you read the Merriam-Webster definition for attitude, there is a list of 7 different explanations as to how the word can be used. Reading down the list it is abundantly clear that attitude is not only a state of emotional or physical being but it is also something we consciously choose to adopt. In effect, attitude reflects a decision that has been made about a response to stimuli.
Click Here To Read More